What is Digital Marketing. Why digital marketing and not Traditional marketing?
Starting with what digital marketing is, we can define it as to all marketing efforts that use an electronic device or the internet. With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing?
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet.
Digital marketing can work for any business in any industry, regardless of how big your company is or what you sell investing in digital marketing strategy can help you grow better.
Why digital marketing and not Traditional marketing?
01 It's more cost-effective than traditional marketing methods
Digital marketing enables you to track campaigns on a daily basis and decrease the amount of money you're spending on a certain channel if it isn't demonstrating high ROI(Return On Investment). The same can't be said for traditional forms of advertising. It doesn't matter how your billboard performs — it still costs the same, whether or not it converts for you.
02Digital marketing lets you outrank bigger players in your industry.
If you work for a small business, it's likely difficult for you to compete with the major brands in your industry, many of which have millions to invest in television commercials or nationwide campaigns. Fortunately, there are plenty of opportunities to outrank the big players through strategic digital marketing initiatives.
For instance, you might identify certain long-tail keywords that relate to your product or service, and create high-quality content to help you rank on search engines for those keywords. Search engines don't care which brand is biggest — instead, search engines will prioritize content that resonates best with the target audience.
03Digital marketing is measurable.
Digital marketing can give you a comprehensive, start-to-finish view of all the metrics that might matter to your company — including impressions, shares, views, clicks, and time on page. This is one of the biggest benefits of digital marketing. While traditional advertising can be useful for certain goals, its biggest limitation is measurability.
Unlike most offline marketing efforts, digital marketing allows marketers to see accurate results in real time. If you've ever put an advertisement in a newspaper, you'll know how difficult it is to estimate how many people actually flipped to that page and paid attention to your ad. There's no surefire way to know if that ad was responsible for any sales at all.
On the other hand, with digital marketing, you can measure the ROI of pretty much any aspect of your marketing efforts.