The word digital marketing it is just a kind of marketing that utilizes internet and online based digital technologies such as computers, mobile phones, digital media and platforms to promote products or services.
You still haven't understood what digital marketing is? let we explain using a real example; Take for example yourself how many social media applications do you have in your mobile phone? how many times do you use those social medias per day? Now think what if people will be seeing your products whenever they open social medias, or before they watch a video on you tube first they have to see the advertisement of your business now this advertisement is to be seen in the whole world how does that make you feel? Now that is digital marketing
With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing?meaning offline marketing isn't as effective as it used to be.Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet. And if you need to meet your customers on the internet where they spend alot of time just contact us and we have the best digital marketing strategy for you to meet your customers where they are.
What we do as your digital marketer;
We are in charge of driving your brand awareness through all the digital channels,These channels include social media,your company's own website, search engine rankings, email, display advertising, and the company's blog. The list below is the types of digital marketing that we can do for your business but we are not limited to these only;
Search Engine Optimization (SEO)
Social Media Marketing
Pay Per Click (PPC)
Why is digital marketing important:
01 It's more cost-effective than traditional marketing methods
Digital marketing enables you to track campaigns on a daily basis and decrease the amount of money you're spending on a certain channel if it isn't demonstrating high ROI(Return On Investment). The same can't be said for traditional forms of advertising. It doesn't matter how your billboard performs — it still costs the same, whether or not it converts for you.
02Digital marketing lets you outrank bigger players in your industry.
If you work for a small business, it's likely difficult for you to compete with the major brands in your industry, many of which have millions to invest in television commercials or nationwide campaigns. Fortunately, there are plenty of opportunities to outrank the big players through strategic digital marketing initiatives.
For instance, you might identify certain long-tail keywords that relate to your product or service, and create high-quality content to help you rank on search engines for those keywords. Search engines don't care which brand is biggest — instead, search engines will prioritize content that resonates best with the target audience.
03Digital marketing is measurable.
Digital marketing can give you a comprehensive, start-to-finish view of all the metrics that might matter to your company — including impressions, shares, views, clicks, and time on page. This is one of the biggest benefits of digital marketing. While traditional advertising can be useful for certain goals, its biggest limitation is measurability.
Unlike most offline marketing efforts, digital marketing allows marketers to see accurate results in real time. If you've ever put an advertisement in a newspaper, you'll know how difficult it is to estimate how many people actually flipped to that page and paid attention to your ad. There's no surefire way to know if that ad was responsible for any sales at all.
On the other hand, with digital marketing, you can measure the ROI of pretty much any aspect of your marketing efforts.