SEO is an abbreviaion of Search Engine Optimization, to make you understand easily what it means let us give you an example, have you ever wondered why when you search for something on google, bing or yahoo you will get different results from different companies and all these companies explain the same thing that you have searched but the only difference is that there will be the first company to appear at the top "rank" higher and there will be other companies appearing at the bottom "rank" lower, do you know why this happens? it is not a coincidence or it is not arranged alphabetically but rather it is SEO that made one company to be at the top and the other companies to follow at the bottom, and most likely for you and many other will click the first link to appear on the search engine and very few if there is will go and click the last link to appear.
Now don't you want to be appearing at the first page when people search for products or services that you provide? You want right, Lucent Technologies company ltd is the best search engine optimization company that has experienced content writers to help your business in search engine optimization.
Some of the ways to approach SEO that we use;
These are some ways to approach SEO that we can use for your company to rank higher on search engines but we are not limited to them;
On page SEO
Off page SEO
The importances of SEO in your business
01 Visibility and Rankings
When searching for a service or product online, users are more likely to choose one of the top five suggestions that the search engine shows them. SEO helps you rank higher in search results and garner more visibility online, making potential customers more likely to click over to your site and convert.
To put it simply – if potential customers can’t find your website, sales opportunities are being missed. SEO increases your organic search engine traffic, in turn increasing the number of visitors your page sees each day. This directly correlates to an increase in sales – because the more relevant people that see your site, the more likely you are to sell to them.
The better your SEO score is, the higher you’ll appear on search engines like Google and Bing. While ranking higher on Google is appealing to all brands because on increased visibility, a secondhand benefit is the trust you gain with potential customers. Users tend to defer to the recommendations that a search engine generates, so having a higher position for the keywords a user is searching for will, in turn, solidify your product or service as trustworthy in the user’s mind.